Reaching the Healthcare Market
Reaching the Healthcare Market
For over 65 years, Advanstar has been a market leader in providing education for the evolving healthcare market. Today, our Advanstar Healthcare Group publishes an extensive list of leading general and specialty medical publications and provides a host of other products including educational conferences, videos and print supplements along with new media such as CD-ROMs, the Internet and satellite communications to integrate your marketing communications within the healthcare community.
| Cosmetic Surgery Times - Where the Exchange on Aesthetic Perspective Begins |
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| Formulary - A peer-reviewed drug management journal for managed care and hospital decision makers |
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| frequency: | 12x per year |
| circulation: | 45,000 |
| readers: | Reaches physicians, pharmacists and healthcare professionals who influence the selection and use of drugs in hospitals, HMOs, PPOs, and other managed care settings |
| focus: | FDA-approved new product news, reports on drug products nearing approval, disease-state management reviews, current trends in therapeutics and drug use control, rational prescribing approaches, insights into Formulary Committee structure and function |
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| OTLA |
| frequency: | 6x per year |
| circulation: | 16,700 |
| readers: | Ophthalmologists in Latin America |
| focus: | Worldwide clinical news on surgical techniques and medical therapies. |
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| Medical Education Services |
| purpose: | To keep healthcare professional current
with medicine and the business of medicine. |
| products: | Pocket Survival Guides, supplements, roundtables, CME and symposia |
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| The Medical Management Manual - Presents policies and procedures for managed care providers |
| reach: | covers guidelines and protocols for establishing and maintaining managed care systems. Includes sample forms, letters and checkLists |
| focus: | IBM and MAC versions included on disks |
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| Management for Results - Written by a practicing veterinarian for students and practice owners |
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| reach: | a how-to workbook covering daily operation, practice format, outpatient and inpatient services, marketing, personnel management, financial management, fee assessment, infrastructure and quality control |
| focus: | Provides worksheets, client information forms, balance sheets, forms for determining breakeven points, and other sample forms |
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| More Management for Results - Companion volume to Management for Results |
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| reach: | explains the importance of marketing a veterinary practice, provides practical marketing plans and strategies |
| focus: | Covers goals and planning, practice troubleshooting, practice appraisals, computers, central hospitals, illustrative contracts, veterinary association participation, merchandising, financial management, time management, practice site location and tips |
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| Abilities Expo - The One Show for Assisted Living Products and Services |
| reach: | features wheelchairs and accessories, scooters, vans, ramps, lifts, toys, clothing, personal care products, daily living aids, computers, publications, supportive organizations. Attendees are people with disabilities, senior citizens, healthcare and education professionals. |
| focus: | Exhibitors are 200 manufacturers, distributors, local dealers, private service agencies, organizations of and for disabled people, employers of the disabled, government agencies, hospitals and rehab centers |
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